Vita Coco Farmers OrganicThe difference between our organic and non-organic products is how the coconuts are farmed. When you're drinking our Farmers Organic Coconut Water, you're drinking coconut water from coconuts harvested on certified organic farms only. The certification process isn't cheap, but through Vita Coco's agriculture initiatives, we're able to support our farmers so that they can enter our trainings and transition to organic certification as easily as possible.
Farmers Organic Coconut Water is a premium option for those seeking the highest quality coconut water, sourced exclusively from certified organic farms. Originally available in a 1L size at Whole Foods, it now comes in a convenient 500mL size and is more widely available at stores. With its commitment to organic farming practices and support for farmers transitioning to certification, it offers a truly premium, sustainable choice for coconut water enthusiasts.
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Old Farmers Organic Packaging
The original Farmers Organic packaging design, over communicated and didn’t clearly highlight its premium organic status, causing confusion on shelf on how it differed from the core coconut water products.
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Vita Coco Farmers Organic Logo Lockup
When revisiting the design, the logo lockup was updated to clearly emphasize "Organic" for better communication with shoppers.
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New Farmers Organic Packaging
The new Farmers Organic Coconut Water packaging has been redesigned for clarity, with a more prominent display of the "Organic" to immediately communicate its premium making it easier for consumers to choose the best in coconut water.
