Vita Coco x Becky GVita Coco partners with award-winning singer, songwriter, actress and activist Becky G. As the new face of the brand, Becky G, a proudly fierce “advocate for authenticity,” perfectly aligns with Vita Coco’s brand values. Vita Coco has consistently led the way in transparent business practices and authentic brand engagement, all while fueling a diverse range of hydration occasions – from post-workout to hangovers – and being a catalyst for transformative community impact.
Coconut water, long a staple throughout Latin America and the tropics, was introduced to the mainstream U.S. market nearly 20 years ago by Vita Coco after a chance encounter in a Manhattan bar. Today, Vita Coco’s portfolio ranges from coconut water to coconut juice and coconut milk, and resonates with a younger, more multicultural consumer base.
Both Becky G and Vita Coco share a deep commitment to giving back to the communities that have been instrumental in their respective successes. As an extension of the brand’s social impact program, the Vita Coco Project, they will collaborate on programs aimed specifically at helping to uplift the Latin community in the U.S.
Vita Coco x Becky G UnpluggedBecky G brought an exclusive, intimate unplugged performance to the iconic Bourbon Room in Los Angeles, in partnership with Vita Coco. Set against the venue’s intimate backdrop, this special acoustic set will showcase Becky G’s raw talent and powerful vocals in a stripped-down, personal experience.
Fans were be treated to an unforgettable evening of behind-the-scenes moments, Q&A with Becky G and refreshing drinks courtesy of Vita Coco. It was the perfect blend of music, flavor, and vibe, creating an unforgettable night for all in attendance.
Vita Coco x Becky G - Inglewood GreenspaceThe greenspace, at Oak Street Elementary School, is a new initiative of the Company’s social impact program, the Vita Coco Project® (VCP), which focuses on empowering communities. As proud advocate for her hometown, Becky G returned to Inglewood to celebrate the opening of the greenspace during a ribbon cutting ceremony at Oak Street Elementary School, which will be named through a process that includes the Oak Street school community.
As a Public Benefit Corporation and a certified B Corp, Vita Coco believes businesses can contribute positively to the communities and environments in which they operate. The Vita Coco Project supports its suppliers’ communities, such as those in Brazil, Philippines, and Sri Lanka, and its Seedlings for Sustainability initiative aims to help distribute up to 10 million seedlings and trees by 2030.
